Blogs

Campaigning for behavioral change is a sophisticated process that moves beyond simple information sharing to address the deep-rooted social norms and psychological triggers that dictate human action. At WEG, we utilize Behavior Change Communication (BCC) as a...

Balanced diet and adequate nutrition play an important role for achievement of optimal health and well-being of a person. In Pakistan’s case, the issue of malnutrition and its related health problems or burden of different diseases is quite visible from the National...

Pakistan has the highest rate of breast cancer in the whole of Asia, with every 9th woman at high risk of getting breast cancer in her life. Approximately 90,000 new cases of breast cancer are diagnosed every year in which 40,000 women die in Pakistan. Prevalence of...

Legislative Advocacy: Strengthening the Legal Framework for Gender Justice At WEG, we believe that sustainable social transformation must be anchored in the rule of law. To ensure gender justice and eradicate violence, it is paramount to establish robust legal...

Adolescence is a pivotal developmental window where health behaviors are established for life, yet in Pakistan, this transition is often challenged by a significant "communication gap." Cultural taboos and a lack of accurate information frequently led to risky...

Acid throwing is one of the most heinous forms of gender-based violence, designed not to kill, but to inflict lifelong physical disfigurement, psychological trauma, and social exclusion. This targeted violence is frequently used as a tool of domestic control or...